& Other Stories, part of the H&M Group since its launch in March 2013, invites you to “create your own fashion story” through a curated mix of ready-to-wear, accessories, shoes and beauty products. With ateliers in Stockholm, Paris and Los Angeles, each collection blends diverse design perspectives—so you can build truly personal looks that feel both modern and timeless.
Why You’ll Love & Other Stories
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Feminine, Versatile Pieces: From sleek leather jackets and midi dresses to voluminous puff-sleeve blouses, the brand balances classic silhouettes with on-trend details. Price points typically range from $40 for tops up to $500 for leather outerwear.
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Design Ateliers Across Three Cities:
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Stockholm: Refined Scandinavian minimalism
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Paris: Edgy, fashion-forward ready-to-wear
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Los Angeles: Casual, easy-going pieces that feel California-chic
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One-Stop Shop: Mix clothing with accessories and beauty—lipsticks and jewellery are given equal styling importance alongside shoes and outerwear, letting you curate every element of your ensemble.
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Sustainability Commitments: As of January 2025, all wool and alpaca fibers used by & Other Stories are certified under the Responsible Wool Standard (or equivalent), cashmere meets The Good Cashmere Standard® or comes from recycled sources, and all cotton is organic, recycled or Better Cotton Initiative–sourced.
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Inclusive Sizing & Imagery: Campaigns feature women of diverse ages, backgrounds and gender expressions, underscoring the brand’s belief that style has no “right” or “wrong.”
Top Picks to Elevate Your Wardrobe
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Asymmetrical Satin Slip Midi Dress ($119): A versatile layering piece that transitions from brunch to evening.
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Leather Bowling Bag ($169): Spacious, chrome-free tanned leather with a sleek silhouette.
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Voluminous Balloon-Sleeve Blouse ($87): Romantic yet modern—pairs equally well with tailored trousers or denim.
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Angular Bell Hoop Earrings ($29): Statement hardware that instantly uplifts any outfit.
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Knitted Mohair-Blend Cardigan ($129): Ultra-soft warmth in a cozy, yet polished, knit.
How to Shop
Visit the official site to browse seasonal “Stories”—from capsule wardrobes to limited-edition designer collaborations. With free standard shipping on orders over $85 and easy returns (prepaid labels included), online shopping is seamless.
Ready to start your own & Other Stories fashion journey?
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